Every Impression Counts
COMET is a unified programmatic platform that leverages powerful technology and unique data from Cox Enterprises companies to connect buyers and sellers across desktop, mobile, video, and TV.
Experience & Expertise
COMET is a Cox Enterprises company, a leader in communications, media, and automotive services, providing specialized technology, research, and data resources.
Leverage powerful programmatic tech to buy and sell media across digital, video, over-the-top, and television.
Buyers can now target across any channel programmatically.
Publishers can now monetize any channel programmatically.
Apply your data, our integrated partner data – or leverage Cox Automotive, Cable, and Media Subscriber data to reach the right person at the right time and place.
Backed by world-class engineering, our ad exchange features machine-learning alongside anti-fraud protections and proprietary datasets from across Cox.
Cox Innovation Lab (Powered by COMET)
COMET is the technology engine supporting innovation and driving ongoing business development efforts enterprise-wide.
Machine Learning at Scale
COMET leverages multiple real-time models to maximize yield for publishers and drive efficiency and ROI for buyers.
Only Cox and trusted partner inventory – filtered by three independent quality monitors, offering exceptional protection from ad fraud.
We make inventory worth more. Period. Which drives results for buyers and yield for publishers.
We are Cox Media Technology. Connecting buyers and sellers through an advanced programmatic trading platform across all advertising channels. Programmatic Everything™: Desktop – Mobile – Video – Television.
Featured Customers & Partners
Leading publishers and advertisers in the business trust COMET.