Every Impression Counts
COMET is a unified programmatic platform that leverages powerful technology and unique data from Cox Enterprises companies to connect buyers and sellers across desktop, mobile, video, and TV.
Experience & Expertise
COMET is a Cox Enterprises company, a leader in communications, media, and automotive services, providing specialized technology, research, and data resources.
Leverage powerful programmatic tech to buy and sell media across digital, video, radio, over-the-top, and television.
Buyers can now target across any channel programmatically.
Publishers can now monetize any channel programmatically.
Apply your data, our integrated partner data – or leverage Cox Automotive, Cable, and Media Subscriber data to reach the right person at the right time and place.
Backed by world-class engineering, our ad exchange features machine-learning alongside anti-fraud protections and proprietary datasets from across Cox.
Cox Innovation Lab (Powered by COMET)
COMET is the technology engine supporting innovation and driving ongoing business development efforts enterprise-wide.
Machine Learning at Scale
COMET leverages multiple real-time models to maximize yield for publishers and drive efficiency and ROI for buyers.
Only Cox and trusted partner inventory – filtered by three independent quality monitors, offering exceptional protection from ad fraud.
We make inventory worth more. Period. Which drives results for buyers and yield for publishers.