About COMET

COMET is a unified programmatic platform from Cox Enterprises. We leverage powerful technology and unique data to connect buyers and sellers across desktop, mobile, video, and TV. We are uniquely positioned to offer programmatic connectivity across the entire value chain. Connecting our trusted demand partners with verified quality supply including Cox owned and operated media and first-party user data.

COMET (Cox Media Technology)

COMET serves as the technology arm of Cox Enterprises, providing specialized technology, research, and resources via the Cox Innovation Lab. The company is headquartered in San Francisco, with offices in New York.

Our History

119 Years of media and business innovation combined with two decades of ad tech experience.

Leadership Team

Kelly Williams

Kelly Williams

President, GM

Kelly Williams is the President, GM at COMET, where he manages the day-to-day operation, strategic direction and P/L fulfillment for the COMET business.
Williams joins COMET from Cox Communications in Atlanta where he led the development of new consumer and video platform technologies as well as overseeing the wireless line of businesses.
Prior to Cox Communications, Williams was executive director, technology strategy/service & architecture strategy for AT&T/Cingular Wireless, where he focused on technology strategic planning for wireless and wireline networks and mobile devices.  He also held P&L roles in their international wireless companies.
Williams received a bachelor of science in electrical engineering from Florida Atlantic University and a master’s of business administration from the University of North Florida.

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Cheryl Ng

Cheryl Ng

VP, Programmatic

Cheryl Ng is vice president of programmatic at COMET, where she works directly with publishers to best leverage Cox’s technology to optimize yield and to increase the value of inventory across desktop, mobile, video, and TV.

Ng is a seasoned executive with over 15 years’ experience working with online media and technology organizations. She previously managed business development at the leading in-text tech providers Vibrant Media and ValueClick, now Conversant. Ng received a degree in marketing from Baruch College in New York City.

 

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Brandon Cobb

Brandon Cobb

Sr. Director of Buyer Partnerships

Brandon Cobb is senior director, buyer relationships at COMET, where he manages programmatic demand partnerships on behalf of the brand’s unified programmatic platform.

In this role, he works with agencies and trading desks to provide access to COMET’s unique inventory, proprietary data, and artificial intelligence-based technology that increases the efficiency of buying targeted impressions. Additionally, Brandon works with Cox sales teams enterprise-wide in developing new programmatic products.

Cobb joins COMET from Amobee, bringing a wealth of programmatic knowledge and experience to the team. Previously, he worked in account director roles with Adify, and Conversant. Cobb is a graduate of Texas State University.

 

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Anna Peng

Anna Peng

VP, Finance

Anna Peng is the VP, finance for COMET, where she manages all accounting operational functions for the business. Peng is a CPA, with over 20 years’ experience in corporate accounting. She joined COMET from Tercica, Inc., where she worked as senior accounting manager overseeing the company’s accounting operational functions.

Peng is a graduate of San Francisco State University, where she earned a B.S. in accounting and graduated with honor.

 

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Anthony Katchuba

Anthony Katchuba

Sr. Director of Marketing

Anthony Katchuba is senior director of marketing at COMET. Katchuba is responsible for all of COMET’s branding and marketing initiatives. His team works across COMET to support new technology and feature releases and drive market awareness.  Katchuba brings a wealth of marketing expertise to COMET.

Over the course of his career, he has led sales and marketing efforts for several leading Fortune 500 companies including, NetJets (A Berkshire Hathaway company), The Madison Square Garden Company, and Barnes & Noble.com. A graduate of Wayne State University, Katchuba holds a degree in political science.

 

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