COMET Radius is an innovative data solution that analyzes billions of impressions a day in real time, evaluating each for missing or imprecise OpenRTB fields like Site URL, Referrer URL, Domain, and Page URL, or mobile properties like App Name, App Bundle, and AppStore URL.
Historical data, externally available third party data, and even real-time page attributes are leveraged to provide the richest picture possible for advertisers to buy against.
The results are astonishing. Gamut HD improves existing data about 70% of the time while adding net-new fields around 40% of the time. Consequently, demand improves substantially increasing yield for advertisers and publishers between 30% and 300% — with the biggest benefits seen in the still emerging mobile domain.