COMET is a unified programmatic platform from Cox Enterprises. We leverage powerful technology and unique data to connect buyers and sellers across desktop, mobile, video, and TV. We are uniquely positioned to offer programmatic connectivity across the entire value chain. Connecting our trusted demand partners with verified quality supply including Cox owned and operated media and first-party user data.
COMET (Cox Media Technology)
COMET serves as the technology arm of Cox Enterprises, providing specialized technology, research, and resources via the Cox Innovation Lab. The company is headquartered in San Francisco, with offices in New York.
119 Years of media and business innovation combined with two decades of ad tech experience.
Kelly Williams is the president, GM at COMET, where he manages the day-to-day operation, strategic direction and P/L fulfillment for the COMET business.
Williams joins COMET from Cox Communications in Atlanta where he led the development of new consumer and video platform technologies as well as overseeing the wireless line of businesses.
Prior to Cox Communications, Williams was executive director, technology strategy/service & architecture strategy for AT&T/Cingular Wireless, where he focused on technology strategic planning for wireless and wireline networks and mobile devices. He also held P&L roles in their international wireless companies.
Williams received a bachelor of science in electrical engineering from Florida Atlantic University and a master’s of business administration from the University of North Florida.
Sr. Director of Buyer Partnerships
Brandon Cobb is
In this role, he works with agencies and trading desks to provide access to COMET’s unique inventory, proprietary data, and artificial intelligence-based technology that increases the efficiency of buying targeted impressions.
Additionally, Brandon works with Cox sales teams enterprise-wide in developing new programmatic products.
Cobb joins COMET from Amobee, bringing a wealth of programmatic knowledge and experience to the team. Previously, he worked in account director roles with Adify, and Conversant.
Cobb is a graduate of Texas State University.
Associate Director, Programmatic Sales
Jim Asip is the associate director, Programmatic Sales for COMET where he is responsible for new publisher development and demand partner integration. He is a veteran
Before joining COMET, Jim was an account executive with CoxReps, the country’s leading national television representative company. Jim holds a bachelor of arts from the University of Delaware.
He lives and surfs in Long Island, NY.
Anna Peng is the VP, finance for COMET, where she manages all accounting operational functions for the business.
Peng is a CPA, with over 20 years’ experience in corporate accounting. She joined COMET from Tercica, Inc., where she worked as senior accounting manager overseeing the company’s accounting operational functions.
Peng is a graduate of San Francisco State University, where she earned a B.S. in accounting and graduated with honor.
Sr. Director of Marketing
Anthony Katchuba is senior director of marketing at COMET.
His team works across COMET to support new technology and feature releases and drive market awareness.
Katchuba brings a wealth of marketing expertise to COMET. Over the course of his career, he has led sales and marketing efforts for several leading Fortune 500 companies including, NetJets (A Berkshire Hathaway company), The Madison Square Garden Company, and Barnes & Noble.com.
A graduate of Wayne State University, Katchuba holds a degree in political science.